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Published in:   Vol. 4 Issue 2 Date of Publication:   December 2015

Analysis and Design of Web Personalization Systems for E-Commerce

P. S. Lokhande,B. B. Meshram

Page(s):   40-46 ISSN:   2278-2397
DOI:   10.20894/IJWT. Publisher:   Integrated Intelligent Research (IIR)

Web personalization facilitate customizing a web site as per users preferences by using the various data mining techniques, taking advantage of the knowledge acquired from the analysis of the userís navigational usage data. The web personalization reduces the searching time of the user and serves the purchasing interest of the user. In this paper, we have proposed the Analysis and design of the E-Commerce Systems. On the basis of the proposed Software specification Requirements ,for analysis of the systems, we proposed the class diagram for Preprocessing Systems, Knowledge Discovery Systems and Recommendation Subsystems and then provided workflow of the systems by proposing the required functional model of the systems. In the design of the systems we proposed the data structure design and Dynamic Web Systems architecture and implemented the systems. Lastly we have shown the results of the navigational behavior of the user during particular transaction.